Why Buy a BMW?

If you’re in the market for a new vehicle, consider a BMW car lease or loan. If you’re asking yourself, “should I buy a BMW,” our helpful guide will help you get the answers you need. BMW models provide drivers with many BMW features and benefits in terms of performance and innovative features that only a BMW can offer, so you’ll want to read on to discover all these models can offer your daily Smyrna commutes before driving home in your favorite with the team at BMW of Gwinnett Place.

Should I Buy a BMW?

“So, should I buy a BMW?” You should buy a BMW if you’re interested in a luxury model with plenty of power and reliability. BMW’s have a reputation for making “the ultimate driving machine” that will enhance any ride no matter if you’re cruising through Marietta or taking a trip out of Alpharetta. If you’re interested in signing a BMW car lease instead of applying for a loan, be sure to contact our finance department.

BMW Features & Benefits

BMW M Performance

For drivers that want a bit more power under the hood and excitement on Roswell roads, we offer the BMW M Performance series. Over forty years ago, BMW made ultra-high performance racing vehicles. Today, the power, design, and BMW parts are available to car-buyers all over the world. Outstanding BMW performance models include:

• M2 Competition Coupe
• M3
• M4
• M5
• M6
• X5 M
• X6 M

With the available M Performance models in our BMW inventory, drivers can experience serious power, agility, and performance on any Marietta drive.

BMW Features

There are plenty of BMW features and benefits that you’ll love about each model. Depending on the model you choose, you could experience the following:

• ConnectedDrive
• Back Up Assistant
• Active Protection and Active Guard
• Frontal Collision Warning
• Luxury interiors
• High-end performance
• And more!

BMW Individual

BMW Individual allows you to customize your BMW to your liking. From custom exterior colors and finish options to interior materials and custom inlays, stonework, and monograms, drivers can drive off in a one-of-a-kind luxury BMW. The possibilities are endless. Check out your options today!

Award-Winning Vehicles

In just these few past years, the BMW brand has earned their awards including the 2019 J.D. Power Dependability Award – This is for having the fewest problems reported by 100 car owners during the last 12 months with their 3-year old vehicle.

• Most Dependable Compact Premium SUV: 2016 BMW X3
• Most Dependable Midsize Premium Car: 2016 BMW 5 Series

2018 J.D. Power Quality Award – Fewest problems reported by 100 car owners during the first 90 days of ownership.

• Highest Quality Compact Premium Car: 2018 BMW 4 Series
• Highest Quality Midsize Premium SUV: 2018 BMW X6
• Highest Quality Small Premium SUV: 2018 BMW X1

2018 J.D. Power Performance Award – Highest new car owner design and performance ratings after the first 90 days of ownership.

• Best Performance Compact Premium SUV: 2018 BMW X3
• Best Performance Small Premium SUV: 2018 BMW X1

US News Rankings

• #1 Luxury Midsize Car: 2019 BMW 5 Series
• #2 Super Luxury Car: 2019 BMW 7 Series

Kelley Blue Book Awards

• #3 under 10 Best Automotive Technologies of 2019: BMW ConnectedDrive Stolen Vehicle Tracking Software

2018 International Engine of the Year

• BMW i8 plug-in hybrid drive system won International Engine of the Year in its class category for the fourth year in a row

2018 Word Car Awards

• World Performance Car: 2019 BMW M5

Which is Better: BMW or its Competitors?

Still unsure about BMW models? Learn more about how these vehicles stack up again other luxury brands to help you make your decision. For example, those wondering which is better, BMW or Mercedes-Benz, should use our online comparison. We can also help drivers compare brands such as Audi vs. BMW, Lexus vs. BMW, and more including the following:

• BMW vs. Volvo
• BMW vs. Mercedes-Benz
• Audi vs. BMW
• Acura vs. BMW
• Lexus vs. BMW

Learn More About the BMW Lineup at BMW of Gwinnett Place

After you check out our vast inventory of high-end BMW models, learn more about the BMW features and benefits with the team at BMW of Gwinnett Place. Our BMW service center can also help you learn car-care tips to use at home so you can learn how to program a BMW key, what BMW stands for, about BMW ConnectedDrive® services, our CPO BMW 3 Series inventory, BMW X1 CPO Inventory, and more. Once you find the BMW model that’s right for you, use our new vehicle specials to save more, then apply for financing online to get the process started.