To show our appreciation for everything that military service members do for our country, BMW offers special programs on the lease or purchase of new vehicles. Qualifying for these programs has never been easier, as BMW teamed up with ID.me for instant Military ID verification. Now, we offer programs toward a lease or new vehicle purchase for Active Duty, Retirees, Veterans, and Military Family Members.
To take advantage of your offer, confirm your status through ID.me by clicking on the button below.
1. Confirm
Confirm your TrueCar eligibility through ID.me. Instant Military ID verification will generate your personalized code.
Confirm Eligibility
2. Visit
When you are ready to buy, visit our dealership or contact us to find your Ultimate Driving Machine.
Shop New Inventory
3. Redeem
Your personalized code will be sent to your email. Just provide us the code during purchase to redeem.
Contact Us
Eligible customers receive $500 off MSRP for a new MY23 or MY24 BMW when financed through BMW Financial Services or receive $500 lease credit for the lease of a new MY23 or MY24 BMW when leased through BMW Financial Services. When new MY23/MY24 BMWs are purchased with cash or financed with financial institutions other than BMW FS, eligible customers receive $1000 on 2/X1/X2, $1500 on 3/4/i4/X3/X4/Z4, $2000 on iX/i7/i5/5/7/8/X5/X6/X7/XM. Eligible customers include Active Duty, Veterans, Retirees, and Reservists. Qualification for the incentive offer requires verification through ID.me to generate an Offer Code. Customer must take delivery by October 2, 2023. Incentive offer is subject to location and to change without prior notice. One incentive per customer, per offer code, per calendar year for new BMW vehicles without a prior retail sale. Eligible customer or family member must be the purchaser. May be combined with other available incentives.
