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3280 Commerce Ave, Duluth, GA, 30096

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Dealership Info

Phone Numbers:Sales Hours:Special Hours
  • Sunday 5/2612:00 PM - 5:00 PM
Regular Hours
  • Mon - Fri9:00 AM - 8:00 PM
  • Sat9:00 AM - 6:00 PM
  • Sun12:00 PM - 5:00 PM
    (Open the Last Sunday of the Month Only)
Service Hours:
  • Mon - Fri7:30 AM - 6:30 PM
  • Sat7:30 AM - 5:00 PM
  • SunClosed
Parts Hours:Special Hours
  • Memorial DayClosed
Regular Hours
  • Mon - Fri7:30 AM - 6:30 PM
  • Sat7:30 AM - 5:00 PM
  • SunClosed

Just announced $9900 lease credit on select iX models. $749 +tax/month! Contact us for more information.

What Does BMW Stand For: Meaning, Origins, Nicknames

Many Smyrna and Alpharetta drivers looking for a luxury vehicle choose BMW. You may be wondering, how did BMW get its name? What does BMW mean? BMW is short for Bayerische Motoren Werke, which is German for Bavarian Motor Works. If you are interested in learning about the BMW name’s significance or the brand in general, check out our guide on BMW history and BMW nicknames at BMW of Gwinnett Place

How Did BMW Get Its Name?

More than a century ago there were a few different companies that manufactured vehicles and aircraft engines, that’s where BMW started. How did BMW get its name? Take a closer look here:

  • The Rapp Motorenwerke company originally manufactured aircraft engines and was founded in 1913 by Karl Rapp. The company was headquartered in Munich, Germany, and decided to change its name to Bayerische Motoren Werke in 1917. This happened after Karl Rapp was no longer a part of the company.
  • “Bayerische” (Bavarian) signifies BMW the company’s roots in Bavaria.
  • The very first iteration of the BMW logo was influenced by the design of the Bavarian flag, with its blue and white checkered diamond pattern.
  • Not many people know this, but the full name of the company is BMW AG? What does the “AG” designation mean? The designation Aktiengesellschaft shows that BMW is a corporation owned by shareholders.

BMW Nickname

You’ve probably heard people refer to a “beamer” on Marietta roads. This is one of the nicknames of BMW vehicles, which also include “bimmer,” “beamer,” and “beemer.” Where do these names come from? The nickname originated in the UK with beamer being used specifically for BMW motorcycles. In the 1970s as BMW vehicles became increasingly popular in the states, the nickname took off in references to any BMW vehicle. The Chinese call BMW models bao-ma, which means precious horse, and it has assumed a position as a status symbol.

History of the BMW Logo

There is talk that the blue-and-white checkered pattern on the BMW logo resembles a turning propeller. While the brand did originate from an aircraft engine manufacturer, this rumor is untrue. The blue and white pattern remains at the forefront of BMW vehicles to honor the Bavarian flag. In fact, throughout the brand’s entire history, the logo has only been updated a handful of times. One of these updates happened recently, however. While it still maintains the tribute paid to the Bavarian flag, the outer circle of the logo is now clear rather than black. The font that spells out “BMW” was also updated for a more sleek and clean appearance.

What is the BMW Slogan?

BMW or “The Ultimate Driving Machine” BMW slogan debuted in 1974. It remained as such for decades but was replaced for a few short years in 2010 with the slogan “Joy.” In 2012, BMW brought back that original 1974 slogan.

Explore the BMW Brand at BMW of Gwinnett Place!

Are you interested in learning more about the BMW nicknames and BMW brand? Explore some of our guides online! If you’re ready to experience one of our luxury models, explore our inventory online or in person in Duluth. If you have any questions, be sure to contact our team!

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BMW of Gwinnett Place 33.961766, -84.118459.